THE WEEKND x SUPERPLASTIC

As head of marketing at Superplastic, I built global campaigns and activated the brand's highest profile partnerships, from Mercedes-Benz to Post Malone.

In partnership with The Weeknd and in celebration of the 10 year anniversary of his debut album, we launched a limited edition vinyl toy collection alongside a series of animated social content and out of home media.

A wave of new fans swarmed to Superplastic's website, social channels (3.2M impressions) and email lists (+300% subscriber growth) in the first week. The campaign received coverage in more than 20 top publications such as Hypebeast, WWD, Complex.